The Business Journal of Hispanic Research
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Inside This Issue


DECEMBER 2007

Volume 1, Issue 2


Letter from Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3


Executive Articles


Retaining Hispanic Talent: Fairness, Flexibility, Family
and Organizational Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Donna Maria Blancero, PhD and Robert G. DelCampo, PhD
Utilizing results from a national sample, this paper provides data on reasons why individuals leave their organizations. Based on these factors, recommendations are provided that can assist organizations in retaining Hispanics.

Diversity as a Strategy for Avoiding
Strategic Persistence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Miguel A. Quiñones, PhD and Pamela Emerson Ey, PhD
It is clear that the issue of diversity is becoming more important among corporations today. In this article, we describe the phenomenon known as strategic persistence and argue that diversity among the executive ranks is crucial in order for organizations to avoid this problem.

Beyond the Sky’s Limit: From Farm Worker to the
Upper Reaches of the Professional World:
The Journey of Luis Nogales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Miguel Figueroa, MBA, CPA and Robert G. DelCampo, PhD
Mr. Nogales shares his amazing experiences climbing the corporate ladder by overcoming racial and ethnic discrimination through hard work and perseverance, the influence of mentors, the importance of education and making oneself a true professional.

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Academic Articles


The Moderating Effect of Ethnicity on Relations
Between Cultural Values and the
Importance of Job Attributes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

Dianna L. Stone, PhD, Eugene F. Stone-Romero, PhD and Richard D. Johnson, PhD
Results of the study revealed that cultural values (i.e., collectivism and power distance) were related to the importance of job attributes. In addition, Hispanics found the following job attributes more important than Anglos (i.e., location, mentoring, opportunities to help others, and job challenge). Thus, organizations should consider these differences when designing recruitment and retention policies.

Preparing for the Future: Latinos’ Financial Literacy
and Retirement Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54

Wei Sun, PhD, Gia Barboza, PhD and Karen Richman, PhD
Improving the retirement preparedness of Latino workers in comparison to American workers in general is an urgent need. Based on a study of the 2004 Heath and Retirement Survey that disaggregates the ethnic differences of Latinos and non- Latino Blacks and Whites, this article explains how individual characteristics among ethnic groups affect financial literacy.

A Normative Study of the NEO PI-R in Mexico . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70

Amanda L. Gettler, MA, C. Douglas Johnson, PhD, Pierce J. Howard, PhD and Ny Mia Tran
A normative assessment of a personality measure (NEO PI-R), which is often used in organizations, revealed significant differences in a sample of Spanish-speakers in Mexico. As such, practitioners and researchers should either use specialized norms for such populations, or use caution when making decisions based on said measure.

Using a Phenomenological Approach to
Research Hispanic Entrepreneurs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86

Chris M. Mendoza, DBA
While the overwhelming majority of new businesses fail within the first five years (Kaplan, 2003), the start-up success rate of Hispanic-owned businesses is higher than that of Caucasian-owned firms (Robb, 2002). This exploratory research examined the lived experiences of Hispanics, why some choose to start up a business, and how they maintain them for five years or longer. Twenty members from the Columbus, Ohio, Hispanic Chamber of Commerce participated in this qualitative study. Nine factors emerged from in-depth interviews and a business demographic survey that may explain how Hispanic business owners acquire and maintain their businesses.

Executive Staffing and Top Management Composition of
U.S. – Mexican Joint Ventures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96

Pramila Rao, PhD and James A. Carey, PhD
This study is a descriptive examination that surveyed U.S.-Mexican joint ventures operating in Mexico and identified firm characteristics, executive staffing practices, staffing typology, and composition of top management teams. Results illustrate Mexico’s continuing efforts to hire and develop executive capital in order to improve competitive position, domestically and internationally.

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Executive Summaries

How do Female and Minority Directors Differ? . . . . . . . . . . . . . . . . . . . . . . . . . . 105

Amy J. Hillman, PhD

Racial Differences in Employee Retention:
Are Diversity Climate Perceptions the Key? . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108

Patrick F. McKay, PhD, Derek R. Avery, PhD and Mark A. Morris, PhD

Hispanics in the Workplace: Experiences
with Mentoring and Networking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114

Meredith J. Haney

Protecting Freedom and Liberties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116

SGM Jose Antonio Velazquez

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Book Reviews


The Halo Effect…and the Eight Other Business
Delusions that Deceive Managers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .120

Pamela Emerson Ey, PhD
Dr. Ey highlights Phil Rosenzweig’s “Best Business Book of 2007,” The Halo Effect.

Win Without Competing! Career Success
the Right Fit Way . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122

George F. Marron, PhD
Dr. Marron reviews Arlene Barro’s useful guide for making significant and positive career improvements.

Research in Progress . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124


Contributing Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .126


About the Artists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134



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