THE BUSINESS JOURNAL OF HISPANIC RESEARCH (BJHR) fills a need within the business community for empirical research on topics that relate to Hispanic executives, managers and professionals, as well as those individuals who work for, with or supervise Hispanic Professionals. This is the first and only journal that will contain cutting edge research and managerial implications for Hispanic professionals/executives. Our journal focuses on research that has strong implications for management and organizations and the research will targeted to the Hispanic Business Community. While many research journals focus on employment and business areas, there are very few articles that tap specifically into research and issues directly related to Hispanic business professionals. Some facts about the BJHR:

• The articles provide real life tools focusing on recruitment and retention of talent
• Circulation of 10,000 + per issue
• Readership: Fortune 500 companies; University Partners; 7,000 + NSHMBA members in the US and Puerto Rico.
• Online version

TARGET AUDIENCE

1. Hispanic Business professionals with the following demographics:
• Professional members: 52%
• 60% male; 40% female
• Education level: 78% MBA degree or other advanced degree
• Average work experience: 8 years (post degree)
• Average age: 37 years old
• Average House Hold income: $150,000
2. Corporations – executives, managers, HR/diversity departments, marketing, etc.
3. Universities – faculty, admissions, graduate students, libraries

ADVERTISING NET RATES

The Business Journal of Hispanic Research is published quarterly: Spring, Summer, Fall, Winter
 

Size	Measurements	Live Area Non Bleed	Bleed Including Trim	ONE Issue	TWO Issues -5%	THREE Issues -7%	FOUR Issues -10%
Full Page Color	7.5" x 10", full color	7.5" x 10"	8.25" x 10.75"	$20,000	$38,000	$55,800	$72,000
Half Page Color	7.5" x 10", full color	7.5" x 4.75"	-	$12,000	$22,800	$33,480	$43,200
Outside Back Cover	7.5" x 10", full color	7.5" x 10"	8.25" x 10.75"	$30,000	$57,000	$83,700	$108,000
Inside Front Cover	7.5" x 10", full color	7.5" x 10"	8.25" x 10.75"	$25,000	$47,500	$69,750	90,000
Inside Back Cover	7.5" x 10", full color	7.5" x 10"	8.25" x 10.75"	$22,000	$41,800	$61,380	$79,200

• Excluding half-page advertisements, all ads include a complimentary web banner on one of the BJHR website pages for the duration of the printed edition advertisement. Subject to availability
• Advertisers who purchase ad space in four issues will be featured on the landing page of the BJHR website
• Universities who are part of the NSHMBA University Partnership Program receive a 10% discount for printed ads only

WEB BANNERS

The website of the Business Journal of Hispanic Research ( www.bjhr.nshmba.org ) is a great opportunity to send your message to the academic as well as the corporate world. With the purpose of giving our corporate sponsors all the exposure they deserve on our website, we place a maximum of 3 rotating banners per page. Subject to availability

• Duration of complimentary web banner
 

Number of printed ads	Duration of complimentary web banner
1 Issue	3 months
2 Issues	6 months
3 Issues	9 months
4 Issues	12 months


 
• Web Banners are also available separate
 

3 Months	6 Months	9 Months	12 Months
$3,900	$6,900	$9,900	$12,900


 
• A $250 fee applies each time the banner is replaced

BANNER SPECIFICATIONS

• Banner ad size: 460pixels wide X 60pixels high
• File specs: .jpg (.jpeg) or .gif format
• Deadlines: Artwork must be received at least 7 days prior to placement
• Insertion Order: Must be received 14 days prior to placement. It should include:
• Order Date
• Ordered by and Contact Information
• Start and End Date
• Duration
• URL that banner will point to
• Banner Graphics (jpeg or gif format)
• Size
• Banner Caption
• Rate (including any discount if applicable)
• Special Instructions
• Signatures and Date

MECHANICAL REQUIREMENTS

The Business Journal of Hispanic Research is perfect-bound, trimmed to 8" x 10.

All bleed pages must have 1/8" bleed on all sides.

Dimensions provided take into account perfect binding and offset printing factors.

Dimensions for bleed ads allow for 1/8" bleed trim at all edges; hence, advertisements will have full visibility into the gutter. If spread material is supplied as one unit, it will be cut apart at the advertiser’s risk. Thus, type and important subject matter should be kept at least 5/16" from trim on ALL sides. Bleed insertions must be designed to run on both right- and left-hand pages.

There is no additional charge for bleed.

GUIDELINES FOR DIGITALLY SUPPLIED ADVERTISEMENTS

• A High Resolution PDF file is the preferred format for all advertising materials.
• If you are unable to provide a PDF file, please provide all artwork in the following formats: InDesign, Illustrator or Photoshop
• Files smaller than 5MB may be sent via email to:advertising@cabelloassociates.com
• Files larger than 5MB should be uploaded to our FTP site, which can be accessed using any web browser
  at: http://ftp.cabelloassociates.com:8000/Login
  
  Username: guest
  Password: advertising

DIGITAL AD SPECIFICATIONS

• Final digital files should be sized to 100%
• Photos must be either grayscale or CMYK
• Photos must have a final effective resolution of 300 dpi to ensure high print quality.
• Photos must be saved as either TIFF, or if a clipping path is used, as EPS
• Line art must have a final effective resolution of 1200 dpi
• Created color must be CMYK
• Run FlightCheck on the ad before shipping it to ensure all necessary files are included
• Shipping Checklist For Digital Ads
• Please include the following files/information when shipping digital ads:
• A printout of the ad (or digital proof if you require a color match)
• All screen and printer fonts used in the ad
• All scans and illustrations used in the ad
• The software program used and version in which the ad was created
• A printout of the disc directory, showing the name of the ad and all contents on disc
• Production contact and phone number
• A copy of the insertion order

DEADLINES

 

Issue	Insertion Orders	Materials	Published
March 2008	Jan 30, 2008	Dec 17, 2008	March 2008
June 2008	April 16, 2008	April 30, 2008	June 2008
September 2008	July 16, 2008	July 30, 2008	September 2008
December 2008	October 16, 2008	October 30, 2008	December 2008

 

INSERTION ORDERS

• Order Date
• Ordered by and Contact Information
• Ad Caption
• Publication
• Ad placement
• Start and End Date
• Duration
• Frequency
• Rate (including any discount if applicable)
• Special Instructions
• Signatures and Date

MATERIALS

Ship advertising materials to:

Attn: Journal Advertising
8340 Little Eagle Court, Suite 200
Indianapolis, IN 46234
Telephone: (317) 209-9991
Fax: (317) 209-9909
Email: advertising@cabelloassociates.com


For more information, contact: advertising@nshmba.org or 877-467-4622

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